MCM SoHo

For MCM’s SoHo location, Jeva Design Studio was tasked with precisely matching a pre-existing Venetian plaster look while enhancing the surface’s durability. Using SET Plaster in MCM Gray, we replicated the visual texture and tonal depth across key surfaces including perimeter walls, custom cabinetry, and the main register counter. The result offers a high-performance finish with a refined, matte polish—seamlessly integrated into the brand’s luxury retail environment and built to withstand the rhythm of daily use.